SŌREN
|

What We Do

Our services rest on two pillars: Branding & Social Media, and Creative Production. We can carry your brand all the way from its core to everyday posting, or simply produce the photography, video, and design you need.

01Branding & Social Media

From the core of the brand to every post
We give your brand its words and form, then carry it through to social media. New brands begin with Brand Identity; established brands can begin with Strategy.

SERVICE

01

Brand Identity

We articulate and visualize what makes your brand yours in a brand book your team and partners can share — Vision / Mission / Values, target and market position, tone & manner, color, type, and the experience you promise, in both Japanese and English. We also design a logo that symbolizes your brand, with variations for every medium.

02

Strategy

We design your social media strategy working back from your wider marketing goals — competitor research, a feed that reflects the brand, and the cadence and metrics to run it by.

03

Operation & Growth

Post creation and scheduling, community engagement, paid social, campaigns, influencer marketing, and monthly reporting — with our Creative Production team shooting and designing whatever the feed needs. We track engagement, reach, and conversions, and improve from the data.

CASE STUDY

The Ritz-Carlton, Kyoto

The Ritz-Carlton, Kyoto

Branding / Creative direction / Creative production / Social Media Marketing and Management

For The Ritz-Carlton, Kyoto, we provided branding-focused social media support aimed at aligning the digital presence with the in-person guest experience, and establishing a consistent tone across all platforms.We conducted a visual and tonal rebranding on Instagram, producing content that reflected the property’s atmosphere, service philosophy, and design sensibility.Our deliverables included:• Social media rebranding (visual & tonal consistency)• Photography and Reels production• Creative direction and caption development• Content planning and grid design• Performance tracking and reportingResults:Within the first month of launch:• Impressions increased by 76%• Reach grew by 33.6%• Most Reels received over 10,000 views organically, with the highest reaching 110,000 views without ads.This strategic rebrand not only elevated the hotel’s visual identity online but also drove measurable engagement and visibility.

Chef's Table by Katsuhito Inoue

Chef's Table by Katsuhito Inoue

Brand Strategy / Creative Creation / Social Media Management / Ads Management

For Chef's Table by Katsuhito Inoue, we provided social media marketing, photography, and video content production with the goal of increasing brand awareness and expanding reach.From capturing the ambiance and dishes through still photography to producing immersive Reels that showcase the dining experience, we crafted visuals that brought the brand’s world to life. We also managed targeted ad campaigns to further amplify visibility.Our deliverables included:• Photography for social media and promotional use• Reels production highlighting the dining experience• Social media ad management (Instagram Reels & in-feed)• Creative direction for content and campaign strategy• Analytics reporting and performance trackingResults:Over a 3-month period, the account gained 3,260 new followers.With a ¥40,000 ad spend over 10 days, the campaign achieved:• 3,137 profile visits• 77,424 views on the top-performing ad reel• 166,000 views on the most viral organic reelThis content-driven approach strengthened the brand’s presence and built meaningful engagement with a wider audience.

moku moku

moku moku

Social Media Marketing / Creative Direction & Production / Campaign Planning / Influencer Marketing

For moku moku, we supported an Instagram-led sales strategy and promotion. Through two initiatives—ongoing management for the flagship Chiisana Maki Stove Konro and a launch campaign for the new Chiisana Hibachi—we helped turn a niche product into a brand people aspire to own.Chiisana Maki Stove Konro: 20x sales, starting from social mediaWhen we began, low awareness had capped monthly sales at five units. With no physical store, customer touchpoints were limited to e-commerce and events, and the account started with 450 followers.We focused on making the product experience visible, posting seven Reels a month for a full year. Rather than simple product introductions, the videos showed how the stove is actually used and the flicker of the flame up close, inspiring viewers to want one themselves. We also brought in influencers, using a third-party perspective to build the credibility that brand-owned posts alone could not.Chiisana Hibachi: 12,000 new followers in 10 daysTo mark the launch of the new Chiisana Hibachi, we planned a giveaway campaign aimed at raising awareness and capturing prospective customers.We deliberately set a higher bar for entry—leaving a comment—to encourage active engagement and boost algorithmic reach. Emotional teaser videos and still images conveyed the product's texture from multiple angles, keeping the focus on connection with the brand's world rather than the giveaway itself. After the campaign, we sent coupons to entrants who did not win, turning a moment of buzz into actual purchases.Our deliverables included:• Ongoing Instagram management (seven Reels a month)• Planning and production of Reels and teaser videos• Influencer casting and direction• Planning and running the product launch campaign• Designing the post-campaign coupon flowResults:• Surpassed the target of 100 units a month within one year (2,000% growth)• 80% of site traffic came from Instagram• Followers grew from 450 to over 30,000 in 18 months• A Reel reached 1.32 million views in the third month• Over 10,000 entries for the launch campaign• 12,000 net new followers during the 10-day campaignThis project showed that, even without a physical store or a large ad budget, consistent content that conveys the product experience—paired with campaigns rooted in the brand's world—can significantly grow awareness and sales for a niche product.

Watashino Meihincho

Watashino Meihincho

Brand Strategy / Website Design / Image Creation

For Watashino Meihincho, we launched and managed the brand’s Instagram presence from the ground up, helping establish awareness for this e-commerce platform specializing in traditional crafts from across Japan.With no physical store, media exposure, or prior following, we focused on storytelling—sharing behind-the-scenes footage from artisan workshops and creating lifestyle visuals that resonated with craft enthusiasts. This content-driven strategy built organic momentum, ultimately leading to a viral reel.Our deliverables included:• Instagram account launch and ongoing management• Photography and Reels production (workshops, products, lifestyle scenes)• Content planning and visual direction• Caption writing and tone setting• Performance reporting and audience growth strategyResults:• Built a following of 30,000+ in just 18 months• Top-performing Reel: 1.8 million views• 4 videos surpassed 100,000 views• Generated 2,000 link clicks to the e-commerce site within 3 monthsThis project demonstrated how a consistent and story-rich content strategy can drive visibility, community growth, and e-commerce conversions—even without traditional brand infrastructure.

Yorai washi

Yorai washi

Brand Strategy / Website Design / Image Creation

For Yorai Washi, we provided full creative direction and branding support.From content production—spanning photography and visual storytelling—to the development of a bilingual brand book and logo, we helped express the essence of Yorai’s craftsmanship through every touchpoint.Our deliverables included:• Content direction & production for web and catalog use• Brand book development (Japanese & English)• Brand identity design (tone, typography, color, etc.)• Logo creation with usage guidelines for consistent applicationThis approach ensured a cohesive brand presence across media and markets.

02Creative Production

Bringing your brand into view
Photography, video, and design that carry your brand — planned, shot, and edited by one team.

SERVICE

Creative Direction

We listen closely to what your brand wants to say, then map out what to shoot and how in a concrete shooting plan. Led by founders with backgrounds as photographers, we bring a photographer's eye to every decision and see the work through to the finished result.

Photo & Video

From photographers and videographers we trust, we choose creators who fit your brand's world and build the team around them. We handle everything from locations and props to shooting photos and reels, directing on set with the final medium in mind — and you can review the shots with us right there.

Design & Copy

Ad creative, web, catalogs — we tailor the design to wherever it will be seen, working with designers and writers whose style suits your brand's tone. Copy is prepared in both Japanese and English, so your brand's voice reaches people in Japan and abroad just as intended.

CASE STUDY

moku moku

moku moku

Social Media Marketing / Creative Direction & Production / Campaign Planning / Influencer Marketing

For moku moku, we supported an Instagram-led sales strategy and promotion. Through two initiatives—ongoing management for the flagship Chiisana Maki Stove Konro and a launch campaign for the new Chiisana Hibachi—we helped turn a niche product into a brand people aspire to own.Chiisana Maki Stove Konro: 20x sales, starting from social mediaWhen we began, low awareness had capped monthly sales at five units. With no physical store, customer touchpoints were limited to e-commerce and events, and the account started with 450 followers.We focused on making the product experience visible, posting seven Reels a month for a full year. Rather than simple product introductions, the videos showed how the stove is actually used and the flicker of the flame up close, inspiring viewers to want one themselves. We also brought in influencers, using a third-party perspective to build the credibility that brand-owned posts alone could not.Chiisana Hibachi: 12,000 new followers in 10 daysTo mark the launch of the new Chiisana Hibachi, we planned a giveaway campaign aimed at raising awareness and capturing prospective customers.We deliberately set a higher bar for entry—leaving a comment—to encourage active engagement and boost algorithmic reach. Emotional teaser videos and still images conveyed the product's texture from multiple angles, keeping the focus on connection with the brand's world rather than the giveaway itself. After the campaign, we sent coupons to entrants who did not win, turning a moment of buzz into actual purchases.Our deliverables included:• Ongoing Instagram management (seven Reels a month)• Planning and production of Reels and teaser videos• Influencer casting and direction• Planning and running the product launch campaign• Designing the post-campaign coupon flowResults:• Surpassed the target of 100 units a month within one year (2,000% growth)• 80% of site traffic came from Instagram• Followers grew from 450 to over 30,000 in 18 months• A Reel reached 1.32 million views in the third month• Over 10,000 entries for the launch campaign• 12,000 net new followers during the 10-day campaignThis project showed that, even without a physical store or a large ad budget, consistent content that conveys the product experience—paired with campaigns rooted in the brand's world—can significantly grow awareness and sales for a niche product.

Watashino Meihincho

Watashino Meihincho

Brand Strategy / Website Design / Image Creation

For Watashino Meihincho, we launched and managed the brand’s Instagram presence from the ground up, helping establish awareness for this e-commerce platform specializing in traditional crafts from across Japan.With no physical store, media exposure, or prior following, we focused on storytelling—sharing behind-the-scenes footage from artisan workshops and creating lifestyle visuals that resonated with craft enthusiasts. This content-driven strategy built organic momentum, ultimately leading to a viral reel.Our deliverables included:• Instagram account launch and ongoing management• Photography and Reels production (workshops, products, lifestyle scenes)• Content planning and visual direction• Caption writing and tone setting• Performance reporting and audience growth strategyResults:• Built a following of 30,000+ in just 18 months• Top-performing Reel: 1.8 million views• 4 videos surpassed 100,000 views• Generated 2,000 link clicks to the e-commerce site within 3 monthsThis project demonstrated how a consistent and story-rich content strategy can drive visibility, community growth, and e-commerce conversions—even without traditional brand infrastructure.

View all works →