Watashino Meihincho

For Watashino Meihincho, we launched and managed the brand’s Instagram presence from the ground up, helping establish awareness for this e-commerce platform specializing in traditional crafts from across Japan.

With no physical store, media exposure, or prior following, we focused on storytelling—sharing behind-the-scenes footage from artisan workshops and creating lifestyle visuals that resonated with craft enthusiasts. This content-driven strategy built organic momentum, ultimately leading to a viral reel.

Our deliverables included:
• Instagram account launch and ongoing management
• Photography and Reels production (workshops, products, lifestyle scenes)
• Content planning and visual direction
• Caption writing and tone setting
• Performance reporting and audience growth strategy

Results:
• Built a following of 30,000+ in just 18 months
• Top-performing Reel: 1.8 million views
• 4 videos surpassed 100,000 views
• Generated 2,000 link clicks to the e-commerce site within 3 months

This project demonstrated how a consistent and story-rich content strategy can drive visibility, community growth, and e-commerce conversions—even without traditional brand infrastructure.